Кампания в Twitter и Facebook собрала $20 млн. в помощь пострадавшим на Гаити

Кампания в Twitter и Facebook собрала $20 млн. в помощь пострадавшим на Гаити

Павел Рогожин:

Красному кресту удалось собрать $20 млн. в помощь пострадавшим на Гаити.

Цель оказалась весьма достижима: простые пожертвования через смс-сообщения, промо с вирусным распространением сообщения кампании на Twitter и Facebook, привели к беспрецедентному числу пожертвований.


UPDATE: The State dept says more than $20 million has been raised as of Sunday evening EST.

The Red Cross text messaging campaign has raised nearly $18 million for Haiti relief, according to the State Department’s Katie J Stanton today. Just four days ago we reported that the total had passed $5 million.

Promos during the NFL playoffs helped boost donations, Stanton explains on her Twitter feed. Now she’s encouraging her followers to break the $20 million mark by midnight (EST, we assume).

The goal isn’t unreachable: simple donations via text messaging combined with the viral spread of the campaign message on Twitter and Facebook have led to an unprecedented number of donations. It’s a model that will likely become the standard for disaster relief.

If you’d like to donate to the Red Cross campaign, text “Haiti” to 90999.

Mashable!