Live From Yahoo SearchSpeak 2010

Live From Yahoo SearchSpeak 2010

Павел Рогожин:

http://techcrunch.com/2010/02/10/yahoo-2010-search-event/

We’re here at Yahoo’s Sunnyvale, CA headquarters for an event the company is holding called “SearchSpeak” to talk about, you guessed it: their search product.

Speaking here are:

  • Shashi Seth, Senior Vice President of Search Products, Yahoo!
  • Prabhakar Raghavan, Senior Vice President of Yahoo! Labs and Yahoo! Search Strategy
  • Larry Cornett, Vice President, Consumer Products, Yahoo! Search
  • David Pann, Vice President of Search Advertising, Yahoo!

According to the pamphletes we’ve been handed, Yahoo will be focusing on a three main issues in search today:

  • “Find Things Faster”
  • “Explore What Matters”
  • “Get Things Done”

Find our live notes below (paraphrased):

Shashi Seth – Senior Vice President of Search Products — (joined about 3 weeks ago): I came for a few reasons, first I wanted to be a part of the team that changes search. Also the quality of talent and leadership. Today we’re going to talk about the talent we’ve assembled with the Yahoo Labs team. We’re also going to talk about the products we’ve built in the past but maybe haven’t shared. And finally search advertising.

I wanted to clear out some misconceptions. One is that with the Microsoft Yahoo deal, Yahoo may not be in the game of search. We are.

Still out, but we’re still going.

Yahoo has been in search, is in search, and will continue to be in the future. We’ll continue to drive innovation. It’s our stake in the ground. You’ll see some of this today.

Search has been largely the same for the past 10 years. It’s mostly the same for the user. With the Microsoft deal we can get the backend from them and innovate on top of it. It’s nice not having to focus on the backend. It frees us up. I think search is headed for innovation on the frontend side. And we started that journey about a year and a half to two years ago. But there still is a lot of work we need to do for this transition (assuming it’s approved).