Last July, MySpace decided to get into the email business and launched MySpace Mail. According to the latest data we just received from MySpace, this initiative has turned out to be a success for the social network. In total, over 15 million MySpace users now use the service to receive and send email with an @myspace.com address. MySpace smartly coupled its users’ email addresses to their vanity URLs, which surely helped the adoption of the service.
According to MySpace’s Rajit Marwah, who headed the launch of MySpace Mail, «Hitting the 15 million mark exceeded our expectations — at launch we set a goal of 10 million accounts created within a year — we surpassed this goal in less than a quarter.»
Of course, it’s important to put these numbers into perspective. Most email services don’t release very detailed statistics about their user base, but according to ComScore, Gmail had about 30 million unique visitors in February 2009 and Hotmail had around 45 million visitors.